Changing human scientific activities

Author: Wang Yusheng
Publisher:
Publish Date: 2004-04-01
Features: "Educational, Scientific, and Cultural Action" was initiated by the Science and Education Channel of China Central Television (CCTV). Over three years, it has embodied the spirit of China's modern science and education strategy, the persistent pursuit of "educational character, scientific quality, and cultural taste" by the channel, and the courage, wisdom, and dedication of television professionals from CCTV leadership, channel leadership, production, and management. It has also been nurtured by the hopes of the broad audience. Eventually, it has grown into a distinctive television cultural brand, praised by peers and influential in society. CCTV established the Science and Education Channel in 2001, marking the beginning of its professional journey in television cultural communication. Each "Educational, Scientific, and Cultural Action" has strived tirelessly, avoiding complexity, and can be described as "though laborious as sifting through thousands of pebbles," it has only woven together a tiny fraction of outstanding cultural achievements from both China and the world. However, in the era of electronic communication, it is more like a seed that has been continuously sown into the hearts of a wide audience eager for knowledge. The "Educational, Scientific, and Cultural Action" produced by the Science and Education Channel in the summer of 2003 was divided into seven major sections: literature, aesthetic education, history, geography, nature, science and technology, and comprehensive. The broadcast lasted for over 60 days, with a wide range of topics, rich content, and unique perspectives, permeating the vivid audiovisual world with profound philosophical thoughts and humanistic care. To facilitate the deeper understanding of the audience for the television programs and to master related cultural knowledge, and to explore a cross-media cultural communication approach, the Social Education Program Center of CCTV collaborated with Shanghai Science and Technology Literature Press to integrate a batch of excellent program resources, including the "2003 Summer Educational, Scientific, and Cultural Action," into book publication, naming it "CCTV Science and Education Channel Educational, Scientific, and Cultural Action—Basic Storage for the Mind." The series is divided into eight volumes: "The Mysterious Mysteries of Exploring the Universe" (original astronomy section), "The Highly Challenging Stories of the Earth" (original geography section), "Seeking Lost World Heritage" (original history section), "Scientific Activities That Changed Humanity" (original science and technology section), "A Literary Feast Across Time and Space" (original literature section), "A Heartfelt Journey Through the Artistic Palace" (original comprehensive section), "The Survival Rules of the Animal World" (original nature section), and "The Long River of History of Technological Inventions" (original "Manual of the Arts and Crafts"). In this way, the television "Educational, Scientific, and Cultural Action" has finally stepped out of the screen with vibrant energy, reaching into the hands and hearts of the broad audience and readers. If the audience or readers find some resonance, inspiration, or convenience in their reading, then it is the scattered grains of gold that the television professionals of the Science and Education Channel have sent through the publication of the "Educational, Scientific, and Cultural Action" series. · Understanding the life journeys of scientific masters throughout history; · Examining the process of human cognition of nature and the world; · Experiencing the changes and wealth brought by technology to the world, and sharing the scientific spirit of humanity.