Graphical Imagination: New Ideas

Author: Huang Yue
Publisher:
Publish Date: 2001-10-01
Features: The original intention of the "New Perspectives" design series is to capture the subtle changes brought about by these new transformations from different "perspectives," against the backdrop of the times, and from the cultural level that directly influences design trends. "New" is the criterion we have adopted—"new" refers to new concepts, new thinking, and new ideas. For each "perspective," we do not aim for grandeur or comprehensiveness; instead, we strive for being small, refined, and in-depth, which is no easy task and requires continuous effort. We may not be able to depict a clear picture for the readers at every level, but we hope to sketch an overall outline, provide a thread for reflection, showcase a new space for thinking, leave some inspiration, and spark a bit of creativity. That would already achieve the original purpose of the "Design New Perspectives" series. We hope to do it and do it even better.
Focusing on an irregular theoretical level and depth is a key aspect the series aims to uphold, while showcasing a moderate number of successful design examples from around the world is another key point. The goal is to use vivid and intuitive visuals to substantiate the concepts and viewpoints presented in the book, while also highlighting the style of creative expression from specific historical periods and certain new ideas, providing readers with a direct visual experience and leaving them with a space for reflection.
Cultural connotation is the lifeblood of design. The relatively underdeveloped Chinese design industry and design education, in particular, need the nourishment of culture, theoretical guidance, and the exchange of ideas. Only in this way can we catch up with the pace of the times and leverage our own traditional cultural advantages to present a brand-new face of Chinese design culture in the 21st century.