New Trends in Logo Design

Author: Zhang Xue
Publisher:
Publish Date: 2001-04-01
Features: The original intention of the "New Perspectives" design series is to capture the subtle changes of these new transformations from different "perspectives," against the backdrop of the times and from the cultural level that directly influences design trends. "New" is the criterion we adopt—"new" refers to new concepts, new thinking, and new ideas. For each "perspective," we do not aim for grandeur or comprehensiveness; instead, we strive for being small, refined, and in-depth, which is no easy task and requires continuous effort. We may not be able to depict a clear picture for the readers at every level, but we hope to outline a general framework, provide a line of thought, showcase a new mental space, leave some inspiration, and spark a bit of creativity. That would already achieve the original purpose of the "New Perspectives in Design" series. We hope to do so and do even better.
Focusing on an irregular theoretical level and depth is a key aspect the series aims to uphold, while showcasing a moderate number of successful design examples from around the world is another. The goal is to use vivid and intuitive visuals to substantiate the concepts and viewpoints presented in the book, while also highlighting the styles of creative expression from specific historical periods and certain new ideas, providing readers with a direct visual experience and leaving them with space for reflection.
Cultural connotation is the lifeblood of design. The relatively underdeveloped Chinese design industry and design education, in particular, need the nourishment of culture, theoretical guidance, and conceptual exchange. Only in this way can we catch up with the pace of the times and leverage our traditional cultural advantages to present a brand-new face of Chinese design culture in the 21st century.