AMERICAN MARKETING ASSOCIATION'S SUCCESSFUL SELLING GUIDE

Author: Jin Bol
Publisher:
Publish Date: 2002-12-01
Features: This book is interspersed with vivid cases in its narrative, progressively unfolding and step-by-step analyzing the mysteries of selling. It is highly instructive and guiding, making it an excellent marketing manual for both newcomers and seasoned sales professionals. It serves as a valuable reference for sales personnel. This book is an authoritative marketing guide by the American Marketing Association, written by Professor Bob Jin Bol, a renowned marketing expert who has dedicated his life to sales practice and training. It reveals the secrets of successful selling: how to become a professional rather than an ordinary salesperson, how to discover and capture potential customers to turn them into long-term clients, how to communicate skillfully with customers, how to effectively promote oneself, and how to gain an advantage in negotiations and ultimately close the deal, among other topics. The book is interspersed with vivid cases in its narrative, progressively unfolding and step-by-step analyzing the mysteries of selling, making it highly instructive and guiding. It is an excellent marketing manual for both newcomers and seasoned sales professionals, serving as a valuable reference for sales personnel.