Cash King

Author: (USA) Vincent
Translator: Zhang Jige
Publisher:
Publish Date: 2000-12-01
Features: Here is an introduction to such a person, the network he created is worth $1 billion today, his company's assets exceed $40 billion; his average annual profit is $14 billion. His cash management skills are top-notch and have been praised by many to this day. He is a heavyweight figure on par with Warren Buffett, the Chairman of CBS Corporation—Larry Tisch. The book reveals the little-known money-making techniques of this American "cash king"! Here is an introduction to such a person, the network he created is worth $1 billion today, his company's assets exceed $40 billion; his average annual profit is $14 billion. His cash management skills are top-notch and have been praised by many to this day. He is a heavyweight figure on par with Warren Buffett, the Chairman of CBS Corporation—Larry Tisch. Through this book, you can learn about the business Larry Tisch pioneered and how he led CBS Corporation to a glorious peak. Through this book, you can also learn how Larry Tisch, through cash management, defeated his rivals one by one and the various risks encountered in the process. The book also involves many shrewd merger masters and manipulators of the money game, such as Barry Diller, Warren Buffett, Bruce Wasserstein, and Martin Lipton; these individuals were introduced in the book "The Big Deal" published by our press, and this book presents their profiles from a different perspective. Excerpt: What sets Larry apart is that although he made this huge fortune, he initially did not reveal his ambition to earn it. His desire to become wealthy was not strong, he never anticipated future success, nor did he make plans to achieve such anticipated success. Tisch said, "I never look at it that way. I enjoy business for what it is; we are just doing business. I never see it as making money. Once you're in business, you're doing business, and you should do your best to expand it every day. No matter what happens, who cares? Therefore, it's not about making money. Fortunately, from the beginning, money was never an issue. What matters is the business itself." In reality, he had unlimited wealth and could enjoy various material pleasures, but his lifestyle reflected no connection to these pleasures, which was quite strange. The Pontiac car he drove was still purchased with his sister-in-law's product marketing license; the layout of his home and office was very ordinary yet tasteful, something an administrative staff with only one-thousandth of his assets could achieve without feeling the budget strain, forming a stark contrast to extravagant spending. He was sensitive to excessively high hotel dining fees and a highly valued "Fortune 500" company. He was not a genius in planning and design but a genius in quick and decisive actions. He often made swift and decisive decisions based on intuition. When asked if he ever made plans for certain goals, such as a "five-year plan," he replied, "I don't even have a plan for a single day."