7 Major Elements of Graphic Design

Author: Goodman
Publisher:
Publish Date: 2003-01-01
Features: "The Seven Elements of Graphic Design" provides a detailed analysis of important techniques such as research, typography, contrast, layout, grid systems, identity design, and critical analysis, and teaches you how to effectively apply these techniques. Dozens of design samples vividly illustrate the importance of understanding the following key points:
1. Discuss and determine design goals and the message you want to convey with your clients.
2. Understand the history of typography, design, personality, technology, and terminology to improve your design.
3. Use adjusted size, shape, texture, and proportion to prevent your design from being too centered around a dull central area.
4. Establish a sense of order for the various elements in your design layout to provide viewers with directional cues.
5. Create an internal layout—grid—because design work requires coordination and unity.
6. Master the three strategies of identity design and the four steps of logo pattern design.
7. Develop your "design eye" by learning how to critically analyze your own and others' work.