Enterprise Identification: Planning and Design of CI: Planning and Design of CI

Author: Wu Weishan
Publisher:
Publish Date: 2001-01-01
Features: This book is part of the "Advertising and Design" series of textbooks, specifically the volume titled "Corporate Identity: Planning and Design of CI." The book is divided into three major sections, primarily covering the planning of design concepts, the refinement of textual and linguistic forms, as well as the design of graphics and visual identities. It also includes several case studies for reference. The content is rich, visually appealing, and explained in a clear and accessible manner. The book is systematic, informative, and practical, making it an excellent textbook suitable for use in art academies and professional training programs.