Social marketing

Author: Philip Kotler
Publisher:
Publish Date: 2003-01-01
Features: This book is an excellent overview of social marketing. But more importantly, it is a practical manual that can be taken into the field and become a part of your management think tank. Social Marketing provides a valuable manual for marketing practitioners, undoubtedly encouraging them to effectively drive social change. The book makes an outstanding contribution to both the science and art of this field. Whether they are managers of social projects, scholars or students of marketing, regardless of whether they are from developed or developing countries, they will all find great interest in this book. For social marketing practitioners around the world, the successful marketing experiences derived by the two authors from real-life situations are undoubtedly invaluable. As a practitioner of social marketing for many years, I consider Social Marketing to be an exceptional treasure trove. I highly commend the case studies in the book, which will be extremely beneficial for social marketers worldwide. This book is an excellent overview of social marketing. But more importantly, it is a practical manual that can be taken into the field and become a part of your marketing think tank.