Enterprise Economics

Author: Hounbei
Publisher:
Publish Date: 2003-01-01
Features: Corporate Economics is written by the author based on his practical experience teaching economics in business schools over many years. Most current economics textbooks used by students rely excessively on advanced mathematical models as analytical tools, making the conclusions of theoretical analysis difficult to apply or only minimally guiding business practice. This book aims to address this shortcoming, with its content designed to meet the needs of students and managers who require economics knowledge applicable to real-world fields such as business. It helps them understand the economic context and implications of corporate decisions, covering areas such as business objectives, demand decisions, costs, pricing, and investment decisions, enabling them to gain insights and make informed decisions in the economic environment in which companies operate. The book's features include:
- Providing a concise and accessible introductory textbook for students with no prior knowledge of economics.
- Illustrating numerous examples to emphasize the application of economics in the practical business world.
- Employing an interactive approach to engage students.
- Designing various thought questions and exercises.
- Striking a good balance between theory and practice.
- Listing supplementary reading materials at the end of each chapter.
- Providing a teacher's manual for all instructors using this book as a core textbook.
Book Introduction: This book is written for an increasing number of students pursuing business degrees who are taking introductory economics. Through unique case studies—presenting questions and answers after each case—it emphasizes the application of economics in the practical business world. Additionally, the book provides clear and concise explanations of key concepts such as corporate theory, production theory, and game theory, while maintaining the rigor of economics. It is suitable for undergraduate business management students, MBA students, other master's degree holders, corporate managers, and business decision-makers.