Introduction to Mass Media

Author: Wang Yu
Publisher:
Publish Date: 2003-09-01
Features: This book provides a multi-faceted introduction to various media that people frequently encounter in their daily lives, such as newspapers, radio, television, magazines, news agencies, and the internet, as well as emerging new media. It helps readers trace the development of media, understand the characteristics of different media, and particularly the evolution of these media in China. This enables readers to gain a foundational understanding and grasp of these media. It can serve as a basic textbook for journalism and communication majors in colleges and universities, or as a foundational reading for anyone interested in the media industry. The book is also accompanied by numerous illustrations, achieving a balance between text and visuals to enhance readers' intuitive understanding.