Sales logistics and channel development

Author: Zhang Yuanjing
Publisher:
Publish Date: 2004-08-01
Features: This book analyzes and elaborates on how enterprises can achieve sales through a series of logistics activities such as packaging, delivery, and distribution from the perspective of corporate sales logistics and channel development. It covers topics including logistics customer service, sales strategy control, sales logistics location strategy, and establishing a customer-centric external business platform. Additionally, the book examines channel design issues in constructing a logistics system that supports corporate sales channels.