Okay, here is the translation following your instructions: Operating Economics

Author: Na Lisi
Publisher:
Publish Date: 2003-02-01
Features: As a branded product, Zhongxin's "Essentials of Business Administration" has been reprinted several times. The newly released series is a refined selection, once again choosing the best from the best. It is highly targeted, focused on problems, and tailored to the needs of contemporary Chinese management. Strong in practicality, with a complete system and scientific structure, it covers all aspects of modern business management. Accompanied by examples and charts, it presents content in a clear and gradual manner, making it easy to advance to the next level. Highly condensed, with a well-balanced level of detail, it fully reveals the essence of modern management. This book introduces the market mechanisms, competitive mechanisms, and pricing mechanisms that businesses face in the decision-making process, helping senior management make optimal choices based on game theory principles and relevant economic policies. It also briefly introduces theories such as asymmetric information, game theory, and econometric forecasting. The author is a senior faculty member at Cranfield School of Management, ranked second in business management education in the UK. This book is valuable for both students and professionals in business management.