Marketing is actually very easy

Author: Liu Xia
Publisher:
Publish Date: 2002-05-01
Features: Marketing is one of the most challenging topics businesses face. Marketing is about understanding people's needs and enabling marketers to creatively apply common sense to sell products that meet customers' needs. The purpose of this book is to awaken the business community to the importance of long-forgotten marketing techniques and to propose a complete and systematic perspective on the most important marketing activities in business, such as the Marketing Trilogy (Identify Customers, Engage Customers, Persuade Customers to Buy) and the Three Marketing Barriers (Fear, Neglect, and Laziness). This book helps both seasoned professionals and newcomers to establish a successful sales style, win customers' hearts, and achieve outstanding results. It is suitable for marketing professionals and those preparing to enter the field of marketing, as well as for relevant professionals, students, and faculty.