Build a brand

Author: Pu Nan
Publisher:
Publish Date: 2004-01-01
Features: In modern market competition, brands are a huge lever that can propel businesses to success. It is said that those with brands win the market. However, China still faces challenges such as being unable to grow, become strong, or sustain long-term success. This will undoubtedly increase the difficulty for Chinese enterprises to survive in a fierce competitive environment. This book is based on the current state of brand management in China, analyzing its deep-seated causes from the perspective of brand managers. It explores the paths of brand shaping, creation, development, management, and value enhancement, supported by numerous practical case studies. It is a rare and invaluable book on brand building.