Successfully opened the waist bag for women and children: Entering China's vast and most promising consumer group

Author: Chen Qihua
Publisher:
Publish Date: 2002-11-01
Features: Women and children are the largest consumer groups in the market. Capturing them means grasping the main and most attractive part of the market. Therefore, this book combines successful cases of famous brands and excellent salespeople, providing an in-depth and detailed analysis of the consumption psychology and behavioral characteristics of women and children. It also offers valuable discussions and inspiring prospects on the marketing strategies and future of women's and children's product markets, serving as a powerful assistant for manufacturers, retailers, and sales personnel to successfully capture the market.