Successfully captured the market with 108 strategies

Author: Qian Gaoyuan
Publisher:
Publish Date: 2003-04-01
Features: The basic survival needs of humans are actually not very many: food and water, shelter, sex, family and society, and that is enough. For most people, the solutions to these problems are no longer an issue. The key lies in the fact that we face multiple possibilities of choice: which restaurant to dine at, what brand of clothing to buy, which airline to fly, where to travel, and so on. It is precisely because of these multiple choices that marketing—making every effort to capture the market—has become a business attention-grabbing "hard truth."