E-commerce studies

Author: Lei Guangfu
Publisher:
Publish Date: 2003-07-01
Features: This book approaches the subject from an academic perspective, starting with the overall framework of e-commerce—the e-commerce system—and gradually delving deeper. It begins with the fundamentals of e-commerce, discussing enterprise informatization and the infrastructure of e-commerce, and explains the composition of e-commerce application systems through the logical relationships of several key e-commerce technologies. Then, from an economic perspective, it analyzes the profit models of e-commerce and the field of online marketing, combining relevant technologies. Next, it focuses on logistics and supply chain management to provide a comprehensive overview of the entire e-commerce process. Finally, it discusses e-commerce security technologies and strategies. The content of the book ranges from macro to micro, from the general to the specific, and from fundamentals to advanced topics, forming an organic whole that integrates business, strategy, and information technology—closely interconnected, logically structured, and progressively presented. This book is suitable for readers engaged in e-commerce research and application, as well as professionals in trade, business, economics, and management. It can also serve as a reference text for teaching in international trade, international business, industrial management, and MBA programs.