Embrace customers

Author: Mitchell
Publisher:
Publish Date: 2004-05-01
Features: The only source of profit in the business world is customers. Mitchell/Richard's clothing store in the United States achieved the highest profit in the industry and created an amazing business miracle. For a long time, the CEO of the clothing store, Mitchell, has demonstrated the seemingly simple yet winning "embrace customers" philosophy with wisdom, experience, and passion, providing customers with services that go beyond satisfaction and the highest level of care. These services not only attract and retain more customers and deeply move them but will also surely move you, helping you reflect on your behavior, change your attitude and perspective, and thus excel in your industry—regardless of what industry you are in or what products you sell. The only way to stand unshakably in the business world is to rely on customers. Jack Mitchell knows how to attract customers and how to retain them. He has a seemingly simple yet winning customer service approach that views building relationships as the top priority in every transaction. Jack's business philosophy is based on "embrace"—personalized service that makes customers extremely satisfied and moved. "Embracing" customers is not about giving them an unacceptable excessive level of enthusiasm but about providing services that go beyond satisfaction. For Mitchell, service is not just about providing customers with a suitable coat, leaving their measurements, preferred styles, and colors in the store, or personally going to their homes to tie ties for customers attending important events, or providing a cozy lounge with coffee and cookies for customers in the store. It is about sincerely doing things that seem "extra," making customers not only satisfied but also pleasantly surprised. This is the most effective way to keep customers coming back. Mitchell suggests that you understand your customers, think breakthroughingly, and have a "no problem" attitude to truly achieve outstanding performance and profits.