Word of Mouth: The Secret to Unleashing the Power of Marketing Effects

Author: Silverman
Publisher:
Publish Date: 2004-05-01
Features: The power of word-of-mouth marketing is increasingly recognized. Why? In today's information age, since the 20th century, promotional tools have been constantly increasing. People are often overwhelmed by the excessive marketing information delivered by mass media every day, compounded by the frequent appearance of false advertisements, leading to confusion and fatigue in their psychology. Given this situation, the promotional effectiveness of mass media such as television and newspapers is often unsatisfactory. It is difficult for people to find reliable information in the vast sea of information, and they tend to trust the opinions of a few close people around them (such as family members, friends, colleagues, etc.). Therefore, word-of-mouth is the best advertisement and is becoming increasingly important to consumers. Companies and businesses can only achieve better marketing results by strengthening the work of word-of-mouth marketing and combining it with other marketing methods. Word-of-mouth is the most primitive form of marketing advertisement. However, in today's business world where companies are more inclined to rely on overwhelming advertising campaigns, word-of-mouth marketing seems to have been forgotten and abandoned by many businesses, merchants, and marketing experts. The author of this book, who has successfully planned word-of-mouth marketing campaigns for numerous Fortune 500 companies and achieved excellent results, shares his rich practical experience, revealing the magic and charm of word-of-mouth marketing. He also introduces readers with no reservation to 30 methods of conducting word-of-mouth marketing, 5 strategies to accelerate consumer decision-making, 7 steps to plan a word-of-mouth marketing campaign, and 5 types of products unsuitable for word-of-mouth marketing. Target Audience: Marketing professionals.