Walk out of the desert: Shaping the successful journey of learning organizations: Walk out of the desert

Author: Milvis
Publisher:
Publish Date: 2004-01-01
Features: The beginning of this story introduces a subsidiary of the group that has fallen into a crisis—declining production, reduced profits, severe quality issues, and the company facing the threat of being sold. In this situation, Tex Gunning, a pragmatic idealist with a full head of ideals, is appointed as the new chairman of the company at a critical moment. Using his unique methods, he gains the wholehearted acceptance of the company from top to bottom for new ideas, allows more and more young leaders to take on important responsibilities, and helps once skeptical workers to embrace the challenging business strategy designed to boost the company's performance. This book tells the behind-the-scenes story of the reform process through the personal experiences of people at all levels involved in the company's transformation: five years of reflection, teamwork, large-scale learning seminars. Unforgettable mountain and desert journeys, highly inspirational and motivational campaigns, and all the efforts that significantly improved the company's economy. This incredible company transformation story shows readers deep insights while also encouraging leaders and employees of other companies to reform and develop, ultimately leading to success. The reform of Unilever subsidiary VdBN is considered one of the most incredible business transformations in history. During this transformation, practitioners adopted unconventional approaches, revitalizing a company on the brink of bankruptcy and set to be sold within five years. This reform philosophy also impacted Unilever's headquarters, greatly promoting its global business. This book is a true record of this reform process, revealing many little-known behind-the-scenes stories and various strategies that are believed to be of great reference value for every company undergoing transformation. The author's script-like writing style makes the reading experience full of suspense, novelty, and passion! Target Audience: Companies undergoing transformation, learning organizations, entrepreneurs who hope to have case studies as guidance for various principles and doctrines.