Electronic Product Marketing (Home Appliances Edition): Home Appliances Edition

Author: Han Guangxing
Publisher:
Publish Date: 2003-01-01
Features: Designated textbook for the vocational skill assessment of electronic product marketing professionals. This book is divided into four parts:
Part 1 introduces the basic electrical and electronic knowledge related to electronic products.
Part 2 covers the structure, working principles, and adjustment and maintenance of products such as recorders, audio equipment, and amplifiers that junior home appliance marketing personnel should master, as well as the basic features and usage knowledge of televisions, VCRs, and DVD players.
Part 3 explains the basic composition and working principles of products like combination audio systems, color televisions, and VCRs for intermediate marketing personnel, along with the foundational knowledge of digital DVD players and camcorders (video cameras).
Part 4 covers the new circuits and working principles of large-screen color televisions that senior marketing personnel should master, as well as the structure, principles, and usage and maintenance methods of products such as VCD/DVD players, camcorders, VCRs, AV amplifiers, and home theater systems.
This book is compiled based on the vocational skill assessment standards for electronic product marketing professionals issued by the Ministry of Labor, making it suitable for a wide range of electronic product marketing professionals. It is also ideal for users and enthusiasts of home appliance products.