E-commerce: A New Perspective on Management

Author: Ephraim Turban
Publisher:
Publish Date: 2003-01-01
Features: This book is one of the earliest textbooks dedicated to discussing electronic commerce. The authors all possess rich academic and practical experience, including a lawyer specializing in e-commerce. It is a comprehensive textbook that can be used as a one-semester or even two-semester course, or as a supplementary textbook for courses on the Internet foundation, management information systems, and marketing. The book is management-oriented and set against the backdrop of globalization, closely capturing the interdisciplinary nature of electronic commerce (EC). It incorporates the latest innovations in global e-commerce and EDI, particularly by introducing a comprehensive system that supports businesses and supply chain management. The book thoroughly explores the theory, implementation, and management of EC, as well as its opportunities, limitations, challenges, and risks, based on the application and implementation of EC and its public policy and infrastructure. It elaborates on various types of transactions, electronic markets, e-government, mobile commerce, EC services, auctions, security, electronic order and payment systems, among other topics. As an outstanding textbook, the five authors all have excellent academic backgrounds and extensive practical experience, and their strong practicality and forward-thinking approach meet the practical needs of managers and professionals.