The revolution of the brand

Author: Breckinridge
Publisher:
Publish Date: 2002-02-01
Features: The Internet has changed the business rules people have followed in the past, especially the rules for building brands of products, services, and organizations. This book not only points out this significant transformation but also provides a specific action guide for businesses on how to fully integrate marketing plans. The Internet has changed the business rules people have followed in the past, especially the rules for building brands of products, services, and organizations. The book "The Brand Revolution" not only highlights this profound change but also offers a concrete action guide for businesses on how to comprehensively integrate marketing plans.