Network marketing

Author: Weng Jianjun
Publisher:
Publish Date: 2002-08-01
Features: This book is designed to meet the teaching needs of e-commerce professionals in secondary vocational schools for the 21st century. It combines successful domestic and international corporate online marketing cases to comprehensively and systematically introduce the concepts of online marketing, the online marketing environment, the objects of online marketing, online marketing strategies, the collection and organization of online business information, online marketing channels, the construction and promotion of online business sites, and online marketing customer service, reflecting the implementation effects of online marketing from multiple perspectives. Based on the educational needs of e-commerce professionals in secondary vocational schools, this book comprehensively and systematically introduces the process of online marketing, including online marketing environment analysis, the collection and organization of online business information, the analysis of online marketing objects, online marketing strategies, and online marketing promotion. This book can serve as a textbook for e-commerce and marketing majors in secondary vocational schools, as well as a reference for online marketing professionals.