Commercial bank corporate business practice

Author: Yang Mingsheng
Publisher:
Publish Date: 2002-11-01
Features: This book revolves around the core concept of customer's effective demand, with market segmentation as the foundation, innovation in products, services, and mechanisms as the driving force, internal organizational coordination and overall synergy as the guarantee, technology as the support, and the maximization of benefits as the goal. It conducts policy analysis and research on the core issues of modern commercial bank management, aiming to highlight the following:
First, in accordance with the laws of the market economy, operate business with a brand-new marketing concept, and strive to establish a comprehensive financial service system tailored to high-quality corporate clients.
Second, in line with a market-oriented and customer-centric service management and product innovation mechanism, implement organization, coordination, planning, management, and supervision of corporate business development across the entire system, thereby forming a unified strength in market competition and customer expansion, expanding market share and comprehensive profitability.
Third, further improve the unified credit management system and the credit lending separation mechanism, while fully preventing credit risks, to enhance the operational efficiency and quality of the corporate business development system.
Fourth, optimize the combination of human resources, establish a target responsibility assessment mechanism and a reward-and-punishment mechanism based on merit.