Open-end funds and commercial bank marketing

Author: Liu Shujun
Publisher:
Publish Date: 2003-04-01
Features: The author, based on personal practical work experience, adheres to the combination of theory and practice. By organically integrating the experience and relevant cases from the marketing of open-end funds in commercial banks, this book systematically introduces the strategic role, preparation work, key points, distribution methods and strategies, development direction of distribution work, and relevant laws and regulations of open-end fund distribution in commercial banks from the perspectives of theory and practice. It is the only comprehensive, systematic, and detailed book in China that studies and introduces the distribution of open-end funds. It serves as an excellent textbook for commercial banks' distribution of open-end funds, a helpful guide for relationship managers, a trusted mentor for investors, and offers valuable reference for bank management personnel, fund industry professionals, and researchers.