Diversification Trap

Author: Zhou Jun
Publisher:
Publish Date: 2004-02-01
Features: Entrepreneurs do not create products, nor do they create talent; entrepreneurs create the enterprise itself. A product cannot always be best-selling, and talent cannot accompany the enterprise forever. Only the enterprise itself can endure through generations; the enterprise is the entrepreneur's most outstanding product. If the enterprise is a product, then the corporate system and the culture that aligns with the system are the soul of this product. Profit is merely a condition for the existence of the enterprise, and entrepreneurs cannot damage the enterprise itself for the sake of profit. When diversification makes the enterprise increasingly lose its original meaning just for profit, the enterprise itself is replaced by profit, and the enterprise also loses its core value as a product. Cherish the enterprise, and entrepreneurs create only for the enterprise's tomorrow!