Third-party logistics enterprise marketing

Author: Wei Nongjian
Publisher:
Publish Date: 2003-10-01
Features: This book can serve as a training and reference material for various logistics professionals and management personnel in related fields, as well as a textbook and reference for relevant majors in colleges and vocational schools. Based on economic theory and marketing principles, combined with the latest industry trends, the book systematically and comprehensively introduces the relevant knowledge of third-party logistics (3PL) marketing. The book is divided into nine chapters, covering topics such as the characteristics and significance of 3PL marketing, 3PL market research, customer demand analysis, market segmentation and positioning, development and pricing of logistics service products, logistics promotion, marketing planning and strategy, and typical 3PL marketing case studies.