Life-and-death price war

Author: Jiang Pan
Publisher:
Publish Date: 2004-01-01
Features:
The harsh and arduous environment forges first-class enterprises. In the fierce price war, a batch of enterprises stand out, while more become victims of the price war and are permanently removed from the historical stage of the market. This book describes the dilemmas of enterprises under traditional price war tactics, provides an in-depth analysis of the causes of price wars, and explores how enterprises should avoid price wars. Additionally, it describes the transformation in the competitive methods between enterprises, offering unique insights into how to form competitive advantages for businesses. It argues that to achieve the highest level of competition...