Emotional Brand

Author: Travis
Publisher:
Publish Date: 2003-05-01
Features: In today's highly competitive and saturated market, how can you launch a product and stand out among numerous competitors to develop strong and lasting loyal customers? Of course, this requires you to touch the depths of your customers' emotions. Emotional Brand will tell you the tricks and underlying reasons for "how to move customers with your product." Author Daryl Travis takes you on a journey filled with brilliant ideas and fundamental experiences, teaching you how to cultivate loyalty for your brand among customers. Whether you are a CEO, an advertising magnate, or an innovative entrepreneur, you will find in this book how to use the mysteries of branding to build strong and lasting emotional relationships with customers.