Company strategy

Author: Coli et al
Translator: Wu Xiaobo
Publisher:
Publish Date: 2003-10-01
Features: Financial and Business Easy Read, a learning companion, with this book in hand, master the EMBA corporate strategy course! In today's unpredictable business environment, decision-makers must formulate different strategies for various levels of the company. Corporate-level strategies should focus on the company's overall goals, while business-level decisions should be based on their respective objectives. This book provides relevant guidelines for decision-makers at all levels within the company to coordinate internal relationships. It constructs a step-by-step model to help decision-makers formulate corporate strategic goals and business-level strategies, improve corporate performance, and increase shareholder value. Whether you are senior management, consultants, or EMBA students, you can use this book to achieve the following purposes:
Master the similarities and differences in strategy between the company and its subsidiaries.
Develop a decision-making approach that can identify problems and opportunities and take corresponding actions.
Utilize traditional economic indicators to enhance the financial performance of new economy companies.
Analyze the results of merging or selling certain departments of a company to maximize corporate profits.