E-commerce and the Transformation of Management Models

Author: Sun Baowen, Wang Tianmei
Publisher:
Publish Date: 2003-08-01
Features:
Chapter 1 Information Economy Era: Where Is the Path for Traditional Enterprises
Chapter 2 E-commerce and Management Innovation
Chapter 3 Strategic Planning of E-commerce Systems
Chapter 4 Management Model Innovation in the E-commerce Phase
Chapter 5 Management Model Innovation in the E-commerce Enterprise Phase
Chapter 6 Management Model Innovation in the E-commerce Partner Phase
Chapter 7 Customer Relationship Management (CRM)
Chapter 8 Current Analysis and Countermeasures for Traditional Enterprises Implementing E-commerce
Conclusion
References