Principles of Economics

Author: Feng Jinhua
Publisher:
Publish Date: 2003-03-01
Features: This book is a novel and accessible introductory textbook on economics. Unlike common economics textbooks that arrange the entire system based on "microeconomics" and "macroeconomics," this book divides the fundamental principles of economics into three main parts: "How individuals and firms make decisions," "How markets operate (discussing the operation of individual markets and overall markets separately)," and "How the government regulates." The book is divided into four units and eleven chapters. The "Related Links" and "Open Menu" at the beginning of each chapter provide a detailed introduction to the progress and key points of the chapter, while the "Clipboard" in each section reinforces the main concepts and basic principles. The "Summary and Key Points" and "Exercises and Discussions" at the end of each chapter further summarize the content and encourage readers to think critically—this is a distinctive feature of the book's structure. Another feature of the book is its accessible narrative style. It uses vivid language and numerous real-world examples to explain and illustrate the seemingly complex concepts and principles of economics and their applications, blending storytelling with analysis in a fluent and engaging manner. This book is not only suitable for introductory business management (EBA) training and open business education but also serves as an excellent and rare textbook for beginners in economics, offering a clear and easy-to-understand approach.