Public Relations Writing Tutorial

Author: Ye Maokang
Publisher:
Publish Date: 2003-11-01
Features: This book is a theoretical summary of the author's experience in participating in various types of public relations practice activities over the years. Scanning through the entire book, it is not difficult to see that the author's introduction and elaboration on the writing techniques of various copywriting are permeated with the author's own thoughts and insights into the path of public relations. This makes the textbook, compared to some similar publications, both possess a higher realm and broader perspective, as well as strong practical guidance significance at the operational level. The scope of work covered in this textbook and the selected sample cases also prove this point. The over one hundred sample cases in this textbook embody the efforts of a group of public relations professionals (including the author) over many years of practice. Not only are the texts relatively standardized, but the content they present also has many noteworthy aspects, making them indeed valuable references for beginners in public relations writing.