Collection of domestic and international marketing cases

Author: Cao Gang
Publisher:
Publish Date: 2002-07-01
Features: This book will help Chinese enterprises study the laws of domestic and international marketing, learn from the marketing experiences of successful enterprises, understand the painful lessons from failed enterprises, and provide guidance for the production and operation management of enterprises. It will enable enterprises to not only enhance their competitive strength in the domestic market but also in the international market, seeking survival and development for the enterprise.