Phoenix Exam: Constructing a New Media: Constructing a New Media

Author: Zhong Danyan
Publisher:
Publish Date: 2004-03-01
Features: When it comes to "Phoenix TV," or when we attempt to define it slightly, we can hear various descriptions such as "Hong Kong's Phoenix TV," "Phoenix TV as an overseas media," "Phoenix TV of the Chinese people," and "Phoenix TV for the global Chinese community," etc. These include various spatial concepts. This book attempts to describe and analyze the growth, development, and even successes and failures of a media outlet from a well-known yet richly meaningful concept. The concept is "space," and the media in question is a Chinese-language media outlet that was born only 8 years ago but has already gained widespread influence in the global Chinese community—Phoenix TV.