Corporate culture construction

Author: Zhang De
Publisher:
Publish Date: 2003-10-01
Features: Many scholars and entrepreneurs have pointed out that after the 21st century, corporate competition has entered the era of "winning through culture." How to cultivate the core values of an enterprise and how to promote corporate culture construction have become new challenges for business operators. Increasingly, Chinese entrepreneurs recognize the strategic role of corporate culture, but they suffer from a lack of high-quality training and even suitable corporate culture teaching materials for China's national conditions. This book is the first corporate culture textbook in China specifically designed for MBA use. Its author, Professor Zhang De, has long been engaged in theoretical research on human resource management and corporate culture, and has provided management consulting to over 30 companies and planned corporate culture for more than 20 companies, accumulating rich practical experience. This textbook has three characteristics: First, it is "accurate," clearly explaining the theories and concepts of corporate culture; second, it is "innovative," incorporating the latest concepts and theories from both domestic and international sources, including the author's original research achievements in "cultural management," forming a brand-new knowledge system; third, it is "practical," suitable for China's national conditions, linking theory with practice, and having strong operational feasibility. This book is a dedicated textbook for MBAs and can also be used as a teaching material for postgraduate students in public administration, as well as for undergraduate and junior college students in management majors. It is also suitable for entrepreneurs, corporate managers, management scholars, civil servants, and all individuals interested in corporate culture for reading and reference.