Principles of Management

Author: Yang Wenshi
Publisher:
Publish Date: 2004-01-01
Features: Based on a thorough study of undergraduate management education both domestically and internationally, the design of undergraduate courses fully leverages the outstanding humanistic elements of Renmin University. Knowledge modules are designed for different professional fields, enabling students not only to master the theories of their respective fields but also to acquire practical skills, thereby possessing a comprehensive management knowledge system to adapt to the needs of the new job environment. In terms of core courses, the Business School offers Macroeconomics, Microeconomics, Principles of Management, Statistics, Accounting, Financial Management, Marketing, Organizational Behavior, Human Resource Management, Management Information Systems, and Strategic Management, aiming to lay a solid theoretical foundation for students in management. Since its publication, the book has been widely accepted and welcomed by readers over the past 10 years. During this period, significant developments and changes have occurred in management theory, methods, and practice. This revision aims to reflect these new developments and changes. The revised edition retains the style, features, and structural framework of the edition. The book remains divided into six parts: Introduction, Planning, Organizing, Staffing, Leading, and Controlling. The chapters have been reduced from 24 to 21. The focus of this revision primarily lies in the content, with updates to some outdated and obsolete material, as well as the addition and supplementation of new content to reflect recent advancements and achievements in the field of management in recent years. To accommodate the emphasis on case teaching in contemporary management education and facilitate teaching and learning for faculty and students, this revised edition includes an additional relevant case study after each part. The most significant changes and updates in this revision include: Adding a section on "Management and Environment" in Chapter 1 of the Introduction part; Adjusting and expanding content related to strategy in Chapter 4 of the Planning part; Making substantial adjustments to the chapter arrangement in the Organizing part, including a new chapter titled "Organizational Change"; Adding content on "Balanced Scorecard" and "Excellence Performance Standards" to the supervisor evaluation in the Staffing part; Providing a comprehensive and systematic introduction to the concept, types, development, and team-building techniques of teams in Section 3 of Chapter 8 of the Organizing part and Section 3 of Chapter 14 of the Leading part. Other chapters have also been rewritten and adjusted as necessary. The emphasis on the scientificity, logic, and rigor of the content remains one of the book's major features.