Online financial services industry

Author: S.P. Bradley
Publisher:
Publish Date: 2003-07-01
Features: This series is specifically developed for MBA students and has been included in the current course plan of Harvard Business School. The course plan of Harvard Business School relies heavily on the case teaching method. Using this method, students can analyze and discuss hand reports related to actual management scenarios. Students can also gain insights into the basic work managers perform: How to measure performance? How to make choices? How to organize activities? The main content of this book includes 1998's financial retail services, Merrill: Comprehensive Choices, DLJdirect: "Bring Our Reputation Online," WitCapital: The Development of Online Investment Banking, WingspanBank.com (A), QuickenInsurance: The Contest of Click and Close, E-Loan: CarFinance.com, etc.