Word-of-mouth marketing

Author: Geoffrey Harries
Publisher:
Publish Date: 2002-05-01
Features: How many times have you heard people say that the best advertising comes from word-of-mouth from friends? Indeed, most people are almost numb to the relentless barrage of commercial ads every day: we often fast-forward through the ad segments before movies, change the radio station that is playing an ad, flip through the advertising inserts in magazines without a second thought, or even focus on the road, ignoring giant billboards along the highway. But if a friend recommends a product or service, we not only pay close attention to it but are also likely to try it out. Many people believe that achieving a good business reputation is purely a matter of luck. Of course, we admit that luck plays a certain role in business success, but this book teaches you 101 practical tips for expanding business opportunities and winning customer favor, which will always tilt the scales of luck in your favor.