Low-cost marketing

Author: British Market Association
Publisher:
Publish Date: 1998-10-01
Features: Suppose you have something with great potential to sell; or you want to open a new auxiliary location, or launch a new product, new brand, or new service, or relaunch an old product. But unfortunately, you have almost no money, and the marketing budget is minimal. How should you proceed? There is only one solution: turn to this book to find the answers you desire! This book is the core introductory guide to the basic principles of marketing. It condenses all the techniques and strategies, helping you achieve significant results while saving costs. Throughout the book, the four key rules of marketing are emphasized: Think, Talk, Be Self-Sufficient, and Simplify. This indispensable book explains how to maintain low costs while achieving marketing success. It guides you in developing the best, cost-effective marketing strategies in the following areas: 1. Planning; 2. Pricing; 3. Market Research; 4. Printing Materials; 5. Promotion; 6. Distribution; 7. Public Relations; 8. Market Expansion.