Art Process: The work methods managers need to learn from artists: The work methods managers need to learn from artists

Author: Austen
Publisher:
Publish Date: 2004-04-01
Features: This book offers fresh perspectives to help entrepreneurs and business managers understand how to develop successful business strategies and how to manage businesses in Asia. Unlike most existing works on Asian business, which rely on conventional approaches, this book presents a systematic viewpoint that combines a series of wise marketing and strategic theories with Asian business principles. This brilliant method provides a broad pathway to examine many of the challenges frequently faced by Asian companies, enabling them to better address their own issues. To make the concepts clearer and more practical, the theory employs numerous models, facilitating implementation. The experiences of Asian companies and industry giants are woven together into interconnected ideas. Moreover, the book includes numerous case studies to illustrate how to apply these concepts. Despite years of effort, business professionals still struggle to devise feasible innovative solutions under tight deadlines, whereas artists have consistently done so through collaboration. For example, no business deadline is as fixed as the opening night of a theater production. Today, knowledge-based, plan-centric business activities can learn invaluable lessons from the improvisation, innovation, and leadership of artists. This book teaches us these lessons. It offers a highly effective new approach to innovation in repetition. Rob Austin and Lee Devine introduce here a collaborative model for developing strategy, products, and other creative business activities, which resemble rehearsals more than traditional business processes. At the end, you will achieve breakthrough results with the following tips.