Business English Reading

Author: Chen Yong
Publisher:
Publish Date: 2003-08-01
Features: This book covers a wide range of topics related to business communication, with diverse themes, genres, and fresh content. It is rich in information and offers a multidimensional knowledge base, enabling learners to first accumulate substantial intuitive reading experiences and then transition to rational thinking. Gradually, it enhances learners' comprehension and reading speed. Building on improved reading skills, it helps learners understand cultural differences between China and the West, and improves their practical language application abilities, facilitating business communication activities. This textbook fully embodies the teaching philosophy and principles of emphasizing both language input and output. Therefore, each unit includes a sufficient number of exercises that cover not only vocabulary, phrases, and idiomatic expressions but also translation exercises involving sentences and even entire passages. Some exercises also provide effective website links to guide learners in expanding their learning resources online. The diverse exercises offer multiple choices, allowing learners to progress step by step according to their own circumstances. The goal is to prevent learners from feeling overwhelmed by lengthy articles, which could hinder their reading interest and effectiveness. Instead, it fosters an "learn a little, practice a little, use a little" spirit of autonomous learning, motivating learners to complete exercises with a sense of achievement. The book is divided into 12 units, with each unit featuring two articles: A and B. Each article is followed by exercises and answers. In addition to the written material, it is accompanied by a CAI courseware, integrated for ease of self-directed and personalized learning.