22 Laws of Marketing

Author: Al Ries
Publisher:
Publish Date: 2002-08-01
Features: To eliminate the mystery and misconceptions in the marketing process, Al Ries and Jack Trout summarized their years of research on fundamental marketing principles and issues. They simplified their findings and condensed them into 22 basic marketing laws that govern the success and failure of marketing. In clear and concise language, they explain to readers that only when you understand what marketing laws are and master them can you design an excellent marketing plan. Most managers often believe that as long as the marketing plan is well-designed, well-organized, and supported by funding, it will definitely be effective. However, "if the marketing plan is a failure, no matter how brilliant you are or how large the budget is, it is inevitably a waste of money." "So how can you avoid making these mistakes? The easy way is to ensure that your marketing plan aligns with the marketing laws." In this book, you can build your bulletproof strategy by learning from the mistakes of many American companies, and you can also find a positioning strategy suitable for you by drawing on the experiences of successful American companies. The 22 easy-to-understand and master marketing principles Al Ries' "simple" philosophy. The book "22 Marketing Laws" co-authored by the two masters profoundly embodies the laws of marketing.