Cultural Industry Marketing and Management

Author: Fran?ois Colbert
Publisher:
Publish Date: 2002-06-01
Features: This book is divided into ten chapters, including "The Legacy of the Passing Century: Cultural Industries and Marketing," "Cultural Products—The darlings of the new century," and "The Epicenter—A fierce battleground: The cultural market." The book is comprehensive, well-organized, and logically structured, demonstrating high scientific rigor, systematicity, theoretical depth, and academic value, making it a valuable reference for relevant professionals.