IT Empire -- Management Turmoil During Apple Inc.'s Transformation

Author: Gil Amelio
Publisher:
Publication Date: 2002-01-01
Features: Facing internal and external crises, Gil Amelio launched a comprehensive rescue operation: restructuring the company, raising funds to solve the issue of working capital. In the face of competition from Microsoft, to save the increasingly endangered Apple operating system, he negotiated with Bill Gates, attempting to reach an agreement. Acquiring other operating system companies, engaging in a final struggle with Microsoft to reclaim lost market share. After taking over as CEO of Apple Inc., Gil Amelio found that the company greeted him with a fallen giant and chaos, negating his efforts and exacerbating the crisis. Apple was draining its own vitality, with financial officers spending weeks on outdated systems just to complete some basic data statistics. The sales manager's job was to "block and destroy sales channels," encouraging retailers to buy computers that simply couldn't be sold, just to make the monthly sales figures look better.