Automotive Empire -- Honda BP Management Strategy: Honda BP Management Strategy

Author: David Nelson
Publisher:
Publish Date: 2002-01-01
Features: Facing internal and external challenges, Gil Amelio launched a comprehensive rescue operation: restructuring the company, raising funds to solve the liquidity issues. Competing with Microsoft, to save the perilous Apple operating system, he negotiated with Bill Gates, trying to reach an agreement. Acquiring other operating system companies, to engage in a final struggle with Microsoft, and compete for lost market share. 80% of Honda's parts are purchased from nearly a thousand suppliers worldwide. To ensure the quality of parts produced by various suppliers, improve partnerships with suppliers, and ensure all supplier production lines operate efficiently, the BP plan was born, with the goal of achieving five strategic improvements. Honda successively implemented and promoted the BP management plan in its 120 major parts supplier companies, establishing a strong and reliable parts supplier system for Honda Motor Company.