Agora on Advertising

Author: Ogilvy (USA)
Publisher:
Publish Date: 2003-06-01
Features: This book is not written for readers who believe they already understand advertising, but for hopeful young people and those with experience who are still diligently seeking, hoping that their advertising can make products more profitable." — David Ogilvy
This book is the wise insights of the modern advertising pope, David Ogilvy, on advertising and the entire industry. It has been used as a textbook for advertising and marketing courses in hundreds of institutions in dozens of countries. Ogilvy will tell you:
How to create persuasive advertising;
How to find a job in the advertising industry;
12 TV advertising performance methods that can promote products and 4 that cannot;
How to create successful campaigns and make people read them;
How to run an advertising agency;
The secrets of direct mail;
The 18 miracles of advertising research;
How to choose an advertising agency for your product;
The six giants who founded modern advertising.