Successful Public Relations

Author: Middelburg
Publisher:
Publish Date: 2002-07-01
Features: It's hard to believe that anyone can say anything new about public relations and the internet age. Middelburg offers unique and truly refreshing insights and perspectives on these two topics. This book will discuss the practical strategies and techniques of advanced public relations experts in the digital world. We will enter a limited but significant area of research for today, examining the deep-rooted reasons for success and failure. You will read about how leading companies create their markets simultaneously in the virtual online world and the real world. What you can learn from these experiences depends on the reader, but people always have to do something. Besides face-to-face communication, there is no other communication technology that can enable people to express themselves more creatively, fluently, concisely, and powerfully on the internet. The internet has changed the way the world communicates. Now, let's see how to unlock its secrets and make it work for you.