Six Major E-commerce Development Strategies

Author: Paul H. Timmers
Publisher:
Publish Date: 2002-01-01
Features: If your organization is preparing to successfully enter the field of e-commerce, you must first answer the following questions: What is the structure of your next-generation B2B electronic trading relationships? Which business models are related to the Internet? How to develop a successful marketing strategy? What are the appropriate marketing projects? How to achieve the necessary changes? What are the development trends of B2B e-commerce? This book will answer these questions and ensure that you can fully utilize the opportunities provided by the B2B electronic trading environment, rather than allowing your competitors to take the lead.